REDKEN Blondage Color Depositing Purple Shampoo for Blonde, Bleached or Highlighted Hair

The Blondage Purple Toning Care system from Redken is designed to address the needs of blonde and highlighted hair. This comprehensive haircare line features a purple shampoo, conditioner, and hair mask to neutralize brassy, yellow tones and enhance a cooler, brighter blonde result.

The Purple Shampoo is formulated with citric acid to strengthen hair while using purple pigments to counteract unwanted warmth. This helps to maintain a fresh, cool-toned blonde color. The Purple Conditioner gently moisturizes and tones down brassiness, leaving hair soft and manageable.

For a more intensive toning treatment, the Purple Hair Mask transforms blonde hair in just 5 minutes, creating a cooler, brighter blonde tone. This anti-brass, purple-pigmented mask is ideal for those seeking to correct unwanted warmth and achieve a salon-fresh look between appointments.

Used together as a complete system, the Blondage line helps remove brass, moisturize, and add instant brightness for an optimal blonde result. The Redken Blondage range is specifically designed for blonde and highlighted hair types that need to correct brassy, yellow undertones and replace them with cooler, neutral tones.

Redken's Blondage products feature the Triple Acid Protein Complex, which strengthens hair and increases elasticity, ensuring vibrant, healthy-looking blonde color with every use. Toning products like these deposit violet pigments to neutralize brassy yellow tones that can appear in hair color over time.

For those unsure if purple shampoo is right for them, Redken offers several color care systems to address different hair types and needs. The Color Extend line helps prevent color fade and adds shine, while the Color Extend Magnetics line provides sulfate-free color protection for all color-treated hair.

Blondage should be used 2-3 times per week, alternating with the Color Extend Magnetics Shampoo and Conditioner, to maintain a cooler, brighter blonde result. The Blondage range has recently been separated from the Color Extend line, becoming a standalone family of products.

Redken is committed to sustainability and conscious manufacturing practices. They are working to reduce the amount of virgin plastic used in their packaging and shift towards more eco-friendly materials, such as post-consumer plastic, cardboard, and aluminum. Additionally, 3 out of 4 Redken haircare products are made in factories that use renewable energy.

In 2023, 156 Redken products were certified by Cradle to Cradle, an independent standard that assesses the safety, circularity, and responsibility of materials and products. Redken is also on a mission to ensure that the hairdresser's chair is an LGBTQ+ Safe Space by providing free virtual on-demand education to hairstylists.

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