Kristin Ess Hair The One Purple Shampoo for Toning Blonde Hair

Zip-Up Technology™, our proprietary strengthening complex, is designed to "zip-up" split ends while targeting weak areas of the hair, smoothing the appearance of damaged cuticles and helping to protect hair from environmental stressors and color fade. This innovative technology is the key feature of our product.

"I wanted to create a purple shampoo that is great for toning blondes + brunettes and is also sulfate-free," says Kristin Ess. "I've always had a hard time finding that combo. If you like ashy tones or even pastel lavender tones, you can use this every time you shampoo. If you like neutral tones, use it only when needed to cut brass." Kristin Ess has developed a unique purple shampoo that caters to a wide range of hair tones and is sulfate-free, making it a versatile and gentle option.

To use the shampoo effectively, the instructions are as follows: "Depending on the thickness of your hair, apply a quarter size or more of shampoo into your palm. Apply to wet hair, massage into your scalp to create a rich lather. With purple shampoo you want to make sure you apply more product where you see more brass. Let it sit a little bit longer toward the root where hair tends to be less porous and more warm. Then let it run through the ends as you shampoo. Rinse well and follow with conditioner or a hydrating mask."

The shampoo is formulated to be cruelty-free, keratin-safe, and free of sulfates, parabens, and phthalates, making it a gentle and environmentally-conscious choice.

A clean, well-conditioned canvas is essential for healthy hair. The brand's universal, sulfate-free products are designed to cleanse and deeply condition, leaving hair feeling moisturized, full, and looking shiny from root to tip.

The key features of the purple shampoo include: - Ultra-violet pigment - Brass Reducing - Intense Toning - Shine Restoring - Sulfate-free

With its innovative Zip-Up Technology™, customizable toning capabilities, and gentle, nourishing formula, this purple shampoo offers a comprehensive solution for achieving vibrant, healthy, and beautifully-toned hair.

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