Matrix So Silver Purple Shampoo for Color Treated, Blonde, Grey, and Platinum Hair

From the Brand's Store: Discover Our Collections and Best Sellers

Visit the store to explore our diverse product offerings. Introducing the So Silver Purple Toning System for neutralizing yellow tones in blonde, platinum, and grey hair.

The So Silver Purple Toning System includes:

Purple Shampoo: Eliminates dull, yellow undertones in blonde, platinum, and grey hair.

Conditioner: Hydrates dry and porous hair, leaving it shiny and healthy.

Triple Power Toning Hair Mask: Brightens and banishes unwanted yellow tones in blondes, adds beautiful silver tones to platinum hair, or transforms grey hair into a stunning silver.

Toning Spray: A buildable toning formula with dyes to neutralize unwanted yellow tones on blonde and grey hair.

Discover Our Best Sellers:

So Silver: Neutralize yellow tones Brass Off: Neutralize orange tones Mega Sleek: Control frizz High Amplify: Add volume A Curl Can Dream: Preserve curl pattern Food For Soft: Hydrate and moisturize

Customer Reviews: 4.5 out of 5 stars (44,316 reviews) 4.4 out of 5 stars (31,020 reviews) 4.6 out of 5 stars (9,323 reviews) 4.5 out of 5 stars (5,066 reviews) 4.5 out of 5 stars (1,450 reviews) 4.6 out of 5 stars (838 reviews)

Price: $20.00 each

Hair Types and Benefits: Blonde, Silver, Grey: Neutralize Yellow Tones Lightened Brunette: Neutralize Orange Tones Frizzy, Unruly: Control Frizz Limp, Fine: Add Volume Curly & Coily: Preserve Curl Pattern Dry, Brittle: Hydrate and Moisturize

Key Ingredients: Purple Pigments, Blue-Violet Pigments, Shea Butter, Protein, Manuka Honey, Avocado & Hyaluronic Acid

Formulas: Color Depositing, Cruelty Free, Silicone Free, Paraben Free, Vegan

Usage: Leave In, Wash, Tone

FAQs: Q: Which hair type is So Silver best for? A: So Silver is great for all hair types to neutralize yellow tones in colored hair.

Q: What hair colors is So Silver best for? A: So Silver is best for neutralizing all types and textures of light blonde, platinum, and silver/gray hair.

Q: What is the beneficial ingredient in So Silver? A: The neutralizing dyes in So Silver reduce brassy yellow tones, revealing brighter blondes and silver/greys.

Q: How often should I use So Silver? A: Use So Silver 2-3 weeks after a color service, and repeat 2 times a week to maintain the color.

Q: Why does So Silver look different than what I'm used to seeing? A: We've updated the packaging to a modern, fresh design, but the great formula remains the same.

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