I've always had a hard time finding a purple shampoo that was great for toning both blondes and brunettes, and was also sulfate-free. That's why I decided to create my own. The result is a versatile shampoo that can cater to a variety of hair tones and needs.

If you're a fan of ashy or pastel lavender tones, you can use this shampoo every time you wash your hair. The purple pigments will help to neutralize any unwanted brassy or yellow hues, keeping your color looking fresh and vibrant.

On the other hand, if you prefer more neutral tones, you can use this shampoo only when necessary to tone down any unwanted warmth. Simply apply it to your hair, let it sit for a few minutes, and then rinse it out to reveal a more balanced, cooler-toned result.

This shampoo can be used on both natural and color-treated hair, with or without the accompanying One Purple Conditioner. The conditioner is designed to work in tandem with the shampoo, helping to lock in the toning effects and leave your hair feeling soft, smooth, and nourished.

One of the key features of this shampoo is its Zip-Up Technology (tm), a proprietary strengthening complex that helps to "zip up" split ends and target weak areas of the hair. This not only smooths the appearance of damaged cuticles, but also helps to protect your hair from environmental stressors and color fade.

Whether you're a blonde, a brunette, or somewhere in between, this shampoo is the ultimate solution for taming unwanted brassy or yellow tones. With its versatile formula and innovative technology, you can achieve the perfect hair color and condition, every time you wash.

product information:

Attribute

Value

package_dimensions

‎4.8 x 2.09 x 1.46 inches; 2.65 ounces

upc

‎840797141179

manufacturer

‎Maesa LLC

country_of_origin

‎USA

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