Joico Defy Damage 7-Second Bond Building Hair Treatment | With Liquid Keratin | Color-Safe

From the manufacturer, Joico's 7-Second Bond Strengthener, Defy Damage In A Flash, is a quick-as-a-flash transformer that defies damage in a flash. This 7-second bond builder hurdles towards healthy hair, delivering 80% less breakage* and 20X stronger, silky-smooth strands.

*Against combing breakage on damaged hair vs. untreated

Directions: Cleanse hair using Defy Damage Protective Shampoo. Apply Defy Damage In A Flash directly to hair, from mid-length to ends, avoiding roots. Work into hair until the liquid turns creamy. Leave in for 7 seconds. Rinse.

A 7-SECOND TRANSFORMATION

HERE'S WHY YOU'LL LOVE IT: - Hair is up to 20X more resistant to breakage* - Creates bonds and strengthens the hair structure - Leaves hair silky smooth without weighing down - Safe for color-treated hair

*Against combing breakage on damaged hair vs. untreated

What makes Defy Damage In A Flash 7-Second Bond Builder unique? Defy Damage In A Flash is a low-water formula, making it highly concentrated. When it comes into contact with water, it undergoes an exothermic reaction that causes the treatment to transform into a creamy lotion.

How often should I use In a Flash? Whenever your hair needs an extra boost of resilience and shine.

Is this animal test-free? Yes, In a Flash is PETA-approved and animal test-free, like all Joico products.

Should In a Flash be applied on the scalp? It's best to avoid applying it on the scalp. Most hair treatments are recommended for mid-length to ends. Please refer to the illustration on the package for guidance.

Should I skip using conditioner on the day I use In a Flash? Yes, you can skip conditioner the day you use this treatment.

product information: